Banner image

Why we build on Webflow

We get asked this a lot, usually by someone comparing it to a page builder plugin or a fully custom build. The honest answer is that Webflow sits in a useful middle ground for most of the sites we build. It lets us design pixel-by-pixel without fighting a theme's opinions about layout, which matters for a brand-driven site — the design doesn't get flattened into whatever the template allows.

Most of our clients need to add an event, a menu item, or a blog post themselves after launch, and Webflow's CMS is simple enough that a restaurant owner can update it without calling us every time, while still being structured enough for us to build real logic on top of it — visibility filters, categories, cross-references between collections. It's also not a black box: a client can log into their own account, see exactly what we built, and take it to another developer if they ever need to. We've never liked handing over a project that only makes sense to the person who built it.

That said, it's not the right tool for everything. Complex logged-in user experiences or heavy e-commerce catalogs usually need something else, and we're upfront about that before a project starts, not after.